Market Research and Analysis

Students will study the critical importance of market research and analysis in deciding the use and feasibility of a project and how market research and project marketing is conducted, developed, and implemented through the different stages of a development project from concept inception to on-going operations and property appraisal. Students will examine resources to assess market trends, to make decisions about acceptance of a proposed use in the marketplace, and to adjust a marketing strategy in the face of a changing marketplace.

Interested in a certificate program? This course is part of the Real Estate Development Certificate.